Littlewoods Pools holds talks with BSkyB and CamelotSportech

, owner of Littlewoods Pools, is involved in distribution talks with broadcaster BSkyB and lottery operator Camelot.

LONDON (Brand Republic) - Sportech, owner of Littlewoods Pools, is involved in distribution talks with broadcaster BSkyB and lottery operator Camelot.

The gaming group is “exploring every possible way” to widen its distribution network for its football pools stakes, including sales through interactive TV and lottery terminals, according to managing director Colin McGill. The stakes are currently sold mainly door to door to 1.6m homes.

Sportech has slowed the annual decline of 27% in revenues from football pools stakes to 20% by introducing new games and products, and is launching a new marketing campaign aimed at a younger audience later in the year.

Football pools stakes made up £44m of a £63m turnover for Sportech during the last 15 months. The remainder came from games, lotteries and sports betting. Sportech’s share price rose 8% to 20p this morning.



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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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