AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

AOL: appoints Marta Martinez to head its global video sales operation
AOL: appoints Marta Martinez to head its global video sales operation

She will be tasked with overseeing all sales and strategy to push the platform’s place in the video sector to clients and agency networks and will report to Ran Harnevo, president of AOL Video.

Martinez joined AOL in February 2013 as head of sales strategy and operations. Before that, she was chief marketing officer at MediaMath, where she led business development, marketing and strategic partnership initiatives, and is a former senior vice president of global corporate development at Havas Digital.

She said: "My career has been about connecting global brands with content, technology and next generation marketing solutions.

"I am thrilled to bring this experience to AOL's video business and to enhance our ability to connect brand marketing strategies with the most robust advertising vehicle of today - video."

Harnevo added: "Consumer video engagement is redefining media as we know it. AOL is at the forefront of bringing consumers the videos they want, where they want them and is creating an environment for advertisers to tell their story."

According to AOL the network has launched nearly 50 original series since 2011 through its video channels, including ‘Park Bench with Steve Buscemi’.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published