Clarification: Omnicom not late to the government review

Campaign is pleased to clarify that Omnicom Media Group is on the government media buying shortlist and did not apply late to any part of the pitch process, handled by the Crown Commercial Service.

Clarification: Omnicom not late to the government review
Clarification: Omnicom not late to the government review

In an article on 25 July we suggested Omnicom, home to OMD and PHD, had made a "surprise late bid" for the £140 million account.

We are happy to clarify the matter acknowledging that both the CCS and Omnicom followed due process throughout.

Omnicom is on a shortlist that includes WPP incumbent M4C, Dentsu Aegis Media and ZenithOptimedia. The result is tabled to be made public in October. 

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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