Pick of the week: Ikea, Mother

Kate Magee is taken with Mother’s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. What’s not to love?" It was directed by Juan Cabral through MJZ.

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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