Pick of the week: Ikea, Mother

Kate Magee is taken with Mother’s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. What’s not to love?" It was directed by Juan Cabral through MJZ.


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