Pitch Update

BBC: briefs for the statutory review are due to be sent out in September
BBC: briefs for the statutory review are due to be sent out in September

Briefs for the statutory review of the BBC's advertising roster are due to be sent out in September. The incumbents are Karmarama and Rainey Kelly Campbell Roalfe/Y&R.

Virgin Atlantic’s accountants are now poring over the agency submissions for its ad account. Those competing – Abbott Mead Vickers BBDO, Adam & Eve/DDB, The Brooklyn Brothers and the incumbent, RKCR/Y&R – are on standby.

Rolls-Royce, the BMW-owned car marque, has shortlisted four agencies to compete for its social media brief. The pitches are taking place during August, with the process being handled by AAR.

Clarification: Omnicom Media Group did not apply late to any part of the pitch process for the Government’s media buying business, in a review handled by the Crown Commercial Service. In an article on 25 July, we suggested OMG had made a "surprise late bid" for the £140 million account. We are happy to clarify the matter, acknowledging that the CCS and OMG followed due process throughout.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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