Pitch Update

BBC: briefs for the statutory review are due to be sent out in September
BBC: briefs for the statutory review are due to be sent out in September

Briefs for the statutory review of the BBC's advertising roster are due to be sent out in September. The incumbents are Karmarama and Rainey Kelly Campbell Roalfe/Y&R.

Virgin Atlantic’s accountants are now poring over the agency submissions for its ad account. Those competing – Abbott Mead Vickers BBDO, Adam & Eve/DDB, The Brooklyn Brothers and the incumbent, RKCR/Y&R – are on standby.

Rolls-Royce, the BMW-owned car marque, has shortlisted four agencies to compete for its social media brief. The pitches are taking place during August, with the process being handled by AAR.

Clarification: Omnicom Media Group did not apply late to any part of the pitch process for the Government’s media buying business, in a review handled by the Crown Commercial Service. In an article on 25 July, we suggested OMG had made a "surprise late bid" for the £140 million account. We are happy to clarify the matter, acknowledging that the CCS and OMG followed due process throughout.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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