Grolsch embeds Bluetooth tech into bottle tops to unlock free movies

Russian beer drinkers can now unlock free-to-view movies on their computer, smartphone or tablet with a swipe of their Bluetooth-enabled bottle of Grolsch - though technophiles should be wary of excitedly spilling beer over their device in the process.

St Petersburg-based tech developer Head and Hands has devised the simple means of redeeming free-to-view content, eliminating the tedium of tapping in a promo code.

The campaign for Grolsch employs a technology that lets consumers choose a film via a partner website, swipe their bottle top - which has embedded in it a "one-touch" technology using radio signals to "unlock" content - and watch the movie while sipping a lager.

Head and Hands’ chief executive Aleksandr Semenov is clearly extremely proud of the innovation, and explains it enthusiastically in a video.

Brand: Grolsch

Agency/developer: Head and Hands, St Petersburg

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published