Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

Ferrero: appoints Publicis London
Ferrero: appoints Publicis London

Publicis will be tasked with creating a campaign for Ferrero Rocher to run in markets including the US, Canada and Australia.

The win does not affect Rainey Kelly Campbell Roalfe/Y&R, Ferrero Rocher’s UK ad agency since 2006. Before that, the Engine agency WCRS handled the account, but parted ways with the brand citing creative differences.

Omnicom Media Group handles Ferrero’s £72 million global media planning and buying business, which also includes its Nutella and Tic Tac brands.

Ferrero could not be reached for comment. Publicis declined to comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published