Top 10 ads of the week: Three's summer ad cuts through as summer season starts

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Three: one of the most-recalled ads
Three: one of the most-recalled ads

Mobile provider Three has one of the most-recalled ads this week as summer holiday season kicks off.

The ad is the joint-third most-recalled ad with Morrisons in the week that Virgin Holidays produced a response to the spoof apology.

Brand: Gocompare.com

Recall: 49%

Brand: Aldi

Recall: 43%

Brand: Morrisons

Recall: 38%

Brand: Three

Recall: 38%

Brand: Dettol Surface Cleaner

Recall: 37%

Brand: Asda

Recall: 36%

Brand: Cillit Bang Active Foam

Recall: 33%

Brand: BT Infinity

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 32%

Brand: Toyota Aygo

Recall: 32%

Brand: Sainsbury's

Recall: 29%

Brand: FunkyPigeon.com

Recall: 29%


Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published