Leo Messi speeds across Barcelona in Adidas film promoting f50 boot launch

A superimposed animation of Leo Messi turns into a big cat, kicks a fireball into an exploding goal, and dribbles all over the streets and boulevards of Barcelona in a short film for sportswear brand Adidas.

Leo Messi speeds across Barcelona in Adidas film promoting launch of f50 boot
Leo Messi speeds across Barcelona in Adidas film promoting launch of f50 boot

The 90-second ‘Back in Barcelona’ film has been made to launch Adidas’s Adizero f50, which Adidas describes as "more than a boot".

The technique used to create the short, which is glimpsed in the film, involved a vehicle rigged up with projection equipment, moving down the streets as it superimposes Messi's antics and layered animations onto the walls of passing buildings.

Brand: Adidas

Agency: Iris Worldwide

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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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