The 'deaths' of Harry Styles and Andy Murray commemorated in Royal British Legion ads

The deaths of Andy Murray, Tom Jones, Alex Ferguson, Gordon Brown and Harry Styles are commemorated in a poignant campaign by The Royal British Legion, which uses names of celebrities whose real-life namesakes were killed in action during the First World War.


The charity has created an Every Man Remembered website that enables people to enter their name and search for fallen relatives, while users can also add the details and stories of family members killed in action.

It is estimated that 17m soldiers and civilians were killed during the conflict, which started a century ago.

Brand: The Royal British Legion

Agency: RKCR/Y&R

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published