Dixons Carphone branding slammed by marketing community

When we published our story that Dixons and Carphone Warehouse were uniting to become Dixons Carphone, we thought it might be popular, but we were not quite ready for the response from our Twitter following.

It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.

Others didn't feel it spoke to this century.

While others pointed out that sticking to legacy has not harmed other businesses.

Some offered some (apparently) much needed advice.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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