Vita Coco gets into summer festival spirit with Vine demo

Vita Coca provides a quick hydration how-to as Marketing, with the help of the social video experts at Unruly, rounds up this week's hottest branded Vines.

Vita Coco: ditch the coconuts in festival Vine
Vita Coco: ditch the coconuts in festival Vine

Going away for the weekend? Thinking of taking a full-on coconut? Stop right there. Vita Coca has your hydration covered in their six second festival demo created by the wizards at Brandsonvine.

Following the demo theme, where unboxing videos and product demos reign supreme on YouTube, Hewlett-Packard has created a Vine to suggest different uses for its products. Lights, camera, popcorn.

And, in the week that the Coomonwealth Games drew to a close, Samsung UK puts cleaning up in the hands of a stop-motion relay team.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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