Top 10 ads of the week: McVitie's BN returns to consumers' minds with cute owl ad

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

BN: most-recalled ad
BN: most-recalled ad

The return of McVitie's BN, the biscuits with a smiley face, has been well recalled by consumers this week but the ad has been trumped by offerings from  Webuyanycar.com, DFS and Sky TV.

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 57%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 56%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 44%

Brand: Sky TV

Agency/TV Buyer: Brothers and Sisters/MediaCom

Recall: 42%

Brand: SunLife

Agency/TV Buyer: All Response Media/Havas Media

Recall: 39%

Brand: L'Oreal Elnett Satin

Agency/TV Buyer: McCann-Erickson/Maxus

Recall: 39%

Brand: Muller Light Fruitopolis

Agency/TV Buyer: VCCP/MediaCom

Recall: 38%

Brand: McVitie's BN

Agency/TV Buyer: Grey London/MEC

Recall: 34%

Brand: Andrew

Agency/TV Buyer: JWT/Mindshare

Recall: 33%

Brand: BT Sport

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 28%


Adwatch research was conducted from 31 July - 4 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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