Wildlife charity creates film inspired by 'the cats of the internet'
Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.
The film, created by JWT London, features animated cats performing their own take on Band Aid’s ‘Do they know it’s Christmas’, which raised money for famine relief in Africa in the 1980s.
People will be able to buy the cat song, initially through Bandcamp and then through iTunes.
All the money raised will go to Care for the Wild.
Care for the Wild will expand the campaign through PR and social media activity, using the hashtag #CatAid.
Philip Mansbridge, the chief executive of Care for the Wild, said: "JWT have been the perfect partner in this project, having worked tirelessly to produce content that is playful and engaging.
"The campaign pushes the feeling of collaboration to make a change – which we love."
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Account Director Brand Recruitment £45000 per annum, Cambridge
- SAM Twist Recruitment £32000 - £38000 per annum + great benefits, City of London
- Senior Digital Consultant - Award Winning PR Agency - Big Brands, Central London Capstone Hill Search £65,000 , W1G 0PW, London (Greater)
- Client Partner The Great & The Good £100000 per annum + significant benefits , London
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool