Adam & Eve/DDB puts brakes on Kwik Fit relationship
Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.
It is understood that Adam & Eve/DDB’s current contract with Kwik Fit runs out in October but that because of increasing after-sale work for Volkswagen and the new client AA, the Omnicom agency will not seek to expand the relationship.
The move ends an 11-year relationship between Kwik Fit and DDB agencies. Kwik Fit originally hired BMP DDB in April 2003. It had previously worked with the Scottish agency Faulds Advertising.
No one at Adam & Eve/DDB would comment. A spokesman for Kwik Fit had not responded to request for comment by the time of publication.
This article was first published on campaignlive.co.uk
- Marketing Manager Ball & Hoolahan £50,000 p.a., London (Greater)
- Marketing Manager Ball & Hoolahan £60,000 p.a., South East England
- Senior Brand Manager Ball & Hoolahan £45,000 p.a., London (Greater)
- Marketing Executive Ball & Hoolahan £28,000 p.a., London (Greater)
- Junior Brand Manager Ball & Hoolahan £30,000 p.a., London (Greater)
- Black horse returns in new Lloyds Bank campaign
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Cannes 2015: Highlights from the Campaign beach party
- Watch: Every Grand Prix winner from Cannes Lions 2015
- UK wins four gold Film Lions
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch