Hand-crafted dodos and dinosaurs roam free in Kellogg's Rice Krispies ad

Using hand-crafted dodos and dinosaurs, five-year-old Toby Jones brings breakfast time to life, explaining the history behind Kellogg's Rice Krispies famed Snap, Crackle and Pop.

The animated spot uses a child’s charming imagination to explore the ancient history of the Rice Krispies tribe. The 30-second ad, which launched this week, will make its cinema debut on August 15.

Brand: Kellogg's

Client: Paul Humphries, area marketing director, Kellogg Company

Agency: Leo Burnett

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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