Hand-crafted dodos and dinosaurs roam free in Kellogg's Rice Krispies ad

Using hand-crafted dodos and dinosaurs, five-year-old Toby Jones brings breakfast time to life, explaining the history behind Kellogg's Rice Krispies famed Snap, Crackle and Pop.

The animated spot uses a child’s charming imagination to explore the ancient history of the Rice Krispies tribe. The 30-second ad, which launched this week, will make its cinema debut on August 15.

Brand: Kellogg's

Client: Paul Humphries, area marketing director, Kellogg Company

Agency: Leo Burnett

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More