Chinese rock group become latest stars of Apple's iPad Air campaign

From flowing rivers and boiling kettles, to physically connecting real instruments to the device, Chinese rock brand Yaoband show how it is possible to capture, record and perform music on the iPad.

Illustrating the possibility of using tablets for creativity on-the-move, the viewer follows the musical journey of the the Beiijng-based alternative rock group, as they record their environments to form an innovative piece of music.

The spot, alongside another ad showing a community fundraiser organise his city bike ride, forms part of Apple's wider ‘Your Verse’ campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published