Top 10 ads of the week: Dolmio puppets seize first place

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Dolmio: most-recalled ad
Dolmio: most-recalled ad

Dolmio's bolognese cooking sauce advert, featuring an animated Italian family, was most-recalled by consumers this week besting Aldi and Coca-Cola who took silver and bronze, respectivly.

Brand: Dolmio Bolognese cooking sauce

Agency/TV Buyer: AMV BBDO / ZenithOptimedia

Recall: 57%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 55%

Brand: Coca-Cola

Agency/TV Buyer: Leo Burnett/MediaCom

Recall: 50%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD

Recall: 43%

Brand: Trivago

Agency/TV Buyer: In-house/MediaCom Scotland

Recall: 43%

Brand: Change4Life

Agency/TV Buyer: M&C Saatchi/MEC

Recall: 43%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 39%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 35%

Brand: Pringles

Agency/TV Buyer: Grey/Carat

Recall: 29%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 28%


Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published