FedEx dances into town with snappy stop motion Vine

FedEx has delivered a great entry into this week's top Vines, as we round up what is trending in the world of six-second clips.

Shoes and stop motion, with this combination how could you go wrong? FedEx has created this busy little shoe-parade ad to promote their delivery service.

Keeping with the theme of deliveries, Penske takes us to new depths with its shark infested Vine in honour of shark week (10 - 17 August).

And last, but by no means least, we have the WALL-E inspired robot from Sony Electronics - not quite sure what is going on here but you cannot help but to adore the little fella.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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