Pick of the Week: The Royal British Legion, RKCR/Y&R

Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won’t forget The Royal British Legion’s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job’s a good ’un." It was written by Freddie Wood and art directed by Psembi Kinstan. The typographer was Anthony McDonald.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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