Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won’t forget The Royal British Legion’s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job’s a good ’un." It was written by Freddie Wood and art directed by Psembi Kinstan. The typographer was Anthony McDonald.

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Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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