Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won’t forget The Royal British Legion’s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job’s a good ’un." It was written by Freddie Wood and art directed by Psembi Kinstan. The typographer was Anthony McDonald.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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