Turkey of the Week: Sky Bet, Mcgarrybowen

Maisie McCabe is irritated by Sky Bet’s latest TV ad: "Using the format of news headlines to shout gambling offers at people while the screen is cluttered with small print is incredibly annoying – and that’s even without the appearance from the Sky anchor Jim White. This ad had me reaching for the remote."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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