Pitch Update

Western Union: the pitch has been delayed until the end of September
Western Union: the pitch has been delayed until the end of September

Spare a thought for those poor souls who are holed up working on the 17-page pre-qualification questionnaire for the BBC’s advertising account. Responses need to be in by 28 August, and up to ten agencies will be invited to tender. The final presentations are scheduled to take place in January. Karmarama and Rainey Kelly Campbell Roalfe/Y&R are the incumbents.

Shortlisted agencies are flying to Denver on 18 August to meet Western Union, which is on the hunt for a global creative shop. However, the pitch itself has been delayed until the end of September.

EBay has shortlisted five agencies to compete for its European social media account in Germany. The retailer is looking to consolidate its business into a single shop. Creativebrief is handling the review.

Allianz Group, Europe’s largest insurer, has confirmed that it has chosen Ogilvy & Mather as its new global lead agency after a pitch process. Media-Com will remain the insurance giant’s global media agency partner.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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