10 of the best 'sharing economy' brands making a difference

With the success of Airbnb and Index Ventures' recent investment in JustPark, it seems peer- to-peer services are on the rise. In light of these developments, Marketing brings you 10 noteworthy examples of sharing economy brands.

2. JustPark

3. Freecycle

4. EasyCarClub

5. Zopa

6. Fivesquids

7. Trade School

8. TaskRabbit

9. Skratch my back

10. Timebanking

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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