Hottest virals: Toyota enlists the rapping middle-class family again, plus Adidas and Agent Provocateur

The latest virals from Toyota, Adidas and Agent Provocateur.

Toyota: features Busta Rhymes and a rapping family
Toyota: features Busta Rhymes and a rapping family

Swagger Wagon Ft. Busta Rhymes/2015 Toyota Sienna

Another day, another car ad featuring white, middle-class rappers. This time it’s Toyota (who to be fair pioneered the trend back in 2010) for its Sienna model. The difference is that this time the kids get to rap as well as the mum and dad, a twist which makes it all slightly more annoying.

Instinct Takes Over -- #PredatorInstinct -- adidas Football

Adidas brings in German and Arsenal star Mesut Özil for its multimedia season launch campaign.

L’Agent by Agent Provocateur – AW14 Campaign Video

Penelope Cruz both stars and directs this film AW14 collection campaign video.

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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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