Hottest virals: Toyota enlists the rapping middle-class family again, plus Adidas and Agent Provocateur

The latest virals from Toyota, Adidas and Agent Provocateur.

Toyota: features Busta Rhymes and a rapping family
Toyota: features Busta Rhymes and a rapping family

Swagger Wagon Ft. Busta Rhymes/2015 Toyota Sienna

Another day, another car ad featuring white, middle-class rappers. This time it’s Toyota (who to be fair pioneered the trend back in 2010) for its Sienna model. The difference is that this time the kids get to rap as well as the mum and dad, a twist which makes it all slightly more annoying.

Instinct Takes Over -- #PredatorInstinct -- adidas Football

Adidas brings in German and Arsenal star Mesut Özil for its multimedia season launch campaign.

L’Agent by Agent Provocateur – AW14 Campaign Video

Penelope Cruz both stars and directs this film AW14 collection campaign video.



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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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