AppNexus valued at $1.2bn after raising $60m

AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.

Brian O'Kelley: chief executive and co-founder of AppNexus
Brian O'Kelley: chief executive and co-founder of AppNexus

The $60 million, which has been invested by an undisclosed "large, Boston-based public equity and asset management" company, will be used to expand the AppNexus team across the world, as well as develop new services.

AppNexus could also potentially use some of the cash to make opportunistic acquisitions and sign partnerships that will improve its product offering.

Brian O'Kelley, the chief executive and co-founder at AppNexus, said: "When we founded AppNexus, our aspiration wasn't just to build the world's best ad tech company – we wanted to prove that you can build a seminal, global technology company right here in New York.

"As a company purely focused on creating great tech, our aim is to continue to revolutionise the advertising industry, and we're just getting started."

JPMorgan was AppNexus' exclusive financial adviser.

The company provides ad technology to both buyers and sellers of internet ads, including WPP and Microsoft.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published