Turkey of the week: USwitch, Thinking Juice

Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It’s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slapstick joke at the end was just weak."

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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