The buzz

The buzz

Abbott Mead Vickers BBDO’s ‘do us a flavour – blind taste tests’ series of ads for Walkers that spoofs the format seems to have left social media bit baffled.

The new walkers advert really annoys me

The new walkers advert is so unrealistic. As if someone would mistake a crisp for a curry like seriously that’s not even slightly believable

Have I honestly just seen an advert for #walkers racoon flavour crisps? Racoon

That Walkers advert is so dumb omg I think you can tell the difference between holding a sandwich and holding some crisps

That walkers finalists advert is so stupid and not funny in any way

That new walkers chicken curry advert made he howl with laughter


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How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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