Half Term Reports 2014: MEC

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how MEC view the first six months of their year.

  • Change 4 Life by MEC

    Change 4 Life by MEC

  • Lloyds Bank and Channel 4 by MEC

    Lloyds Bank and Channel 4 by MEC

  • Scottish Widows by MEC

    Scottish Widows by MEC

of

score (self-awarded): 9

Number of staff: 497

Net New billings: £133 Million

Summary of the year so far: It’s been a spectacular start to 2014, we have been involved in every major pitch and are currently top of the new business table with over £130m of net new billings to date. Our wins include the most demanding strategy only briefs (Royal Navy, RAF, DWP) the most rigorous performance and brand planning assignments (Compare the Market, Vodafone) and new launches hungry for fresh thinking (Go Daddy). Over the period we will have grown in size adding 72 new people to our business. Reflecting our diversified business we’ve changed how we operate with Stuart Bowden (previously MD) and Jason Dormieux (previously COO) sharing the chief executive position and we’ve created a chief data officer role, promoting IPA Fellow and head of Analytics & Insight, David Fletcher into that role. Industry recognition of our people has continued to grow with five MEC’ers earning IPA Excellence Diplomas (including four of the seven Distinctions awarded this year) and Pete Buckley our head of strategy winning the Admap Prize in Cannes. In the words of Journalist Dominic Mills; "Take a bow, MEC. You are indeed an example to the rest of the industry, and more particularly your media agency competitors. 

Awards won so far in 2014:

Drum Marketing Awards:

Morrisons, Ant & Dec Partnership, Gold - Sponsorship Strategy of the Year

Paramount, London’s Earth Hour goes ‘into darkness’ with Star Trek, Highly commended - Event/Experiential Strategy of the year

EE, Guardian Witness, Gold - New product/service launch strategy 

IPA CPD:

MEC UK, Gold accreditation - Outstanding professional development programme   

Retail Week Awards:

B&Q/Qriously, Mobile can drive footfall in-store, Gold - Digital campaign of the year 

The Admap Prize 2014, Pete Buckley, Bronze -How Brands Are Built in the Digital Age

British Video Association:

Paramount, London’s Earth Hour goes ‘into darkness’ with Star Trek, Gold - Marketing Initiative of the year: film with a box office of over £10m

IPA Excellence Diploma - Distinction - James Boardman                            

IPA Excellence Diploma - Distinction - Emily Fairhead-Keen

IPA Excellence Diploma - Credit - Emil Bielski 

IPA Excellence Diploma - Distinctions -Richard Bradford

Pick of the Year: Honda "Sound of Honda/Ayrton Senna 1989" by Dentsu Tokyo.

Turkey of the Year: Ford "Go Further" by Team Detroit, Dearborn.






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