Half Term Reports 2014: Publicis Chemistry

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Publicis Chemisty view the first six months of their year.

  • Fitness First by Publicis Chemistry

    Fitness First by Publicis Chemistry

  • Royal Mail by Publicis Chemistry

    Royal Mail by Publicis Chemistry

  • The Gatwick Collection by Publicis Chemistry

    The Gatwick Collection by Publicis Chemistry

of

score (self-awarded): 6

Number of staff: 280

New business / billings: £1 Million 

Summary of the year so far: "So far this year we’ve had some great results.

For Royal Mail our integrated b2b campaign showing how ‘Email and DM work better together’ has put them 329% ahead of their annual sales forecast.

We kicked off Gatwick’s new retail offer with a social media campaign, ‘The X-ray Collection.’ Then we followed it up with their summer campaign ‘Tempted Before Take-Off’ - so far there has been a 28% year on year sales increase.

Together with Publicis London, we developed the high-profile launch campaign for Garnier Ultimate Blends resulting in making it the new, no. 1 mass haircare brand.

We celebrated the World Cup with a new pan-European campaign for Visa with 20 lucky winners getting the chance to travel to Brazil with football’s fastest fan, Usain Bolt. 

We made three final films for our 4GEE at Work campaign which has reached 1.4 million views.

Our own results haven’t been bad either. Barratt Homes asked us to create their first brand campaign in over 10 years. We started the year with a great win from Purina. And the focus on new business continued with the appointment of Laura Holme as New Business Director."

Awards won so far in 2014: 

IVCA Awards

Gold and Bronze for EE, "Nick Saint"  

Pick of the Year: 

Wall's, "Wall'sie" by Saatchi & Saatchi London

Turkey of the Year: 

American Apparel, "back to school"







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