Half Term Reports 2014: ZenithOptimedia

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how ZenithOptimedia view the first six months of their year.

  • 02 by ZenithOptimedia

    02 by ZenithOptimedia

  • RBS by ZenithOptimedia

    RBS by ZenithOptimedia

  • Vanish by ZenithOptimedia

    Vanish by ZenithOptimedia

of

score (self-awarded): 6

Number of staff: 390

Total billings: £117.1 million

Summary of the year so far: It’s been a busy six months and we’ve had a great start to the year. After an incredibly intense pitch process, our hard work was rewarded with the retention of O2, as well as winning the additional £12m Giff-Gaff business, and Newcast’s O2 Priority activation. These wins reaffirm our success as we continue to diversify our services across the business. We’ve welcomed some other terrific new clients including, Disneyland Paris and Fontem Ventures. The loss of BGL was disappointing but we look back on our work proudly, having overseen 25 per cent growth in market share over six years making them the #1 car insurance aggregator. Performics also started the year on a high, picking up six new assignments including Aviva, John Frieda and All Saints. Christine Beardsell brings a fresh perspective as managing director of Newcast and our digital proposition is strengthened further with the appointment of Stefan Bardega as Global CDO. We launched our ‘Owned First’ proposition at Cannes, a new strategic approach to communications planning which places the user experience at the heart of the communications story. ZenithOptimedia’s dedicated UK strategy team will take ‘Owned First’ to clients and continue to ensure that strategy and insight drives everything we do."

Awards won so far in 2014: 

UK Sponsorship Awards 2014:

RBS, Finding Scotland’s Real Hero’s, 

Pick of the Year: Stella Artois "Perfectionists, The real Hawkeye" by Mother.
A great example of bringing creativity to content and extracting value from an existing sponsorship.

Turkey of the Year: Pepsi World Cup "Now Is What You Make It" by 180 LA.
Two vacuous minutes of insipid cliché loosely stitched together, in which ‘big-money’ a-list stars just stand around, over a bland forgettable Bowie cover.







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