Half Term Reports 2014: The Leith Agency

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how The Leith Agency view the first six months of their year.

ScotRail ad: Glasgow 2014 games
ScotRail ad: Glasgow 2014 games

score (self-awarded): 7

Number of staff: 78

New business / billings: £4.6 Million

Summary of the year so far: "Busy. Good busy. We helped to make Glasgow 2014 the best Games ever. Our campaign for Glasgow 2014 helped sell 96% of Commonwealth Games tickets – a record level! 

We launched ground-breaking sponsorship campaigns for Irn-Bru and FirstGroup which were picked up globally. 

Leithal Thinking produced real time quantitative customer satisfaction reports for G2014 – reports which shaped their operational strategy, daily. 

Our new campaign for First Great Western reversed losses caused by storms and flooding in the South West. The campaign was recognised and complimented by The Prince of Wales.

We created Irn-Bru’s first ever pop-up retail store with over 152,000 people passing through its doors in just three weeks. 

We won S1 jobs, beating off three other agencies.

We were awarded Agency of the Year 2014 at The Marketing Society Scotland awards.

We were awarded the IPA Best of Health Award for our Bowel Cancer Awareness campaign.  

Our campaign for Breast Cancer Awareness won Marketing and PR Strategy of the Year at The Scottish Business Awards.  

Awards won so far in 2014: 

Scottish Business Awards

Marketing and PR Strategy of the Year

Marketing Society Star Awards

Gold, Strategic category, marketining planning, research and insights for The Scottish Government, "kids in the car"

Silver for Glasgow 2014 Commonwealth Games, Glasgow 2014 Ticketing Campaign

Silver, Social and Sustainable Marketing for The Scottish Government, "drink driving: Scotland’s journey towards zero tolerance"

Silver, International Marketing for The Scottish Government, "Scotland takes a bite out of the Big Apple"

Gold, Rising Creative Star for Jordan Laird & Ian Greenhill

Gold, Communication Strategy, advertising for The Scottish Government, "how David Coulthard helped save lives on country roads"

Bronze for Glasgow 2014 Commonwealth Games, Glasgow 2014 Ticketing Campaign

Bronze, Event Marketing for The Scottish Government,  "Home Energy Scotland: helping keep Scotland warm"
Gold, Public Sector for The Scottish Government, "how David Coulthard helped save lives on country roads"

Silver for The Scottish Government, "Home Energy Scotland: helping keep Scotland warm"

Gold, Tourism and Leisure for Glasgow 2014 Commonwealth Games, Glasgow 2014 Ticketing Campaign

Gold, Star Agency of the Year

Roses Creative Awards

Client of the Year, Irn-Bru

Bronze, Online video/viral advert for Scottish Government, "poo song"

Silver, TV/cinema campaign for Irn-Bru, "new fella and mum"

Silver, TV/Cinema commercial over 21 seconds for Irn-Bru, "mum"

Bronze, Scottish Government, Drink Driving

Gold, Press campaign for Loch Ness Marathon Ltd, "blisters, cramp, hell"

Gold, Press advert for Loch Ness Marathon Ltd, "cramp"

Silver for Scottish Government, Road Safety Scotland, "glass"

Gold, Public Sector advert for Scottish Government, Road Safety Scotland, "glass"

Silver, Radio Commercial for Scottish Government, "twenty"

Gold, Most Creative Use of Media for Irn-Bru, "fanny"

IPA Best of Health Awards

Silver, Channel Specific Individual film for Bowel Cancer, "the poo song"

Pick of the Year:  

Always "#LikeAGirl" by Leo Burnett

Turkey of the Year: 

Hotels4u, "anything4u cupcake"








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