Half Term Reports 2014: Total Media Group

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Total Media Group view the first six months of their year.

  • English National Opera

    English National Opera "Benvenuto Cellini"

  • Lenovo

    Lenovo "Back to School"

  • Tate Britain

    Tate Britain "Welcome to Tate Britain"

of

score (self-awarded): 7

Number of staff: 99

New business / billings: £6.5 Million

Summary of the year so far: "Last year we invested heavily in our people, our processes and our services, ensuring the agency was future-proofed and on top of its game. So far in 2014, we have reaped back our investment with a string of high-profile new account wins including the world’s biggest PC manufacturer, Lenovo, global technology leader, Epson, and prepared food giant, Florette. 

Testament to our two-time Platinum CPD programme, our work has jumped to the next level with more innovative media planning and inter-agency collaboration than ever before: this is evident in our work for ENO’s opening night of Cellini with live tweets from social up-starts, That Lot; our award-winning, DOOH campaign for Tate Britain where the media displayed reflects the prevailing weather and traffic conditions; and finally our work on Lenovo’s 2014 branding campaign, where we teamed up with Posterscope to overlay OOH media with EE’s new mData module – re-writing the way planners approach OOH. 

Finally the way the agency operates has changed with new strategy, activation and client servicing departments and a strengthened management team, making our independent shop quicker, slicker and smarter."

Awards won so far in 2014: 

Institute of Practitioners in Advertising (IPA) Awards

Gold Award: Continuous Professional Development (CPD) for learning and development programme. 

Platinum Award: Special award given to agencies that have won Gold recognition in CPD for a minimum of four successive years.

Pick of the Year: Jaguar, "It’s good to be bad" by Spark44

Turkey of the Year: Head and Shoulders, "the walk" by Saatchi & Saatchi







Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More