Half Term Reports 2014: Havas Media

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Havas Media view the first six months of their year.

  • Birdseye by Havas Media

    Birdseye by Havas Media

  • East Coast Trains by Havas Media

    East Coast Trains by Havas Media

  • Malibu by Havas Media

    Malibu by Havas Media

of

Score (self-awarded): 7

Number of staff: 250

New business / billings: Not Supplied

Summary of the year so far: "Iglo hands Havas consolidated media account" was the January headline.  Evidence that our belief at Havas in creating meaningful connections between brands and people by bringing creative and media together was working. Our data driven, content powered approach was recognised across industry awards from our Branded Content work for East Coast to innovation in data. Our strategic acquisitions came into their own; DBi (data business) seeing a 40 per cent growth and through expanding the success of our trends consultancy, SCB Partners, we launched specialist brand, LuxHub, opening the door to new client relationships including Paul Smith and Smythson. Our challenger approach took on new levels with the launch of tech innovation hub, Havas Media Labs and partnerships consultancy, Magnet. It demonstrated our belief behind an Earned, Owned, Shared and Paid for solving business problems and winning consumer’s hearts and minds. Our 50/50 gender balanced board remains focused on staying modern, relevant and future-proof. A meaningful brand must recognise personal and collective well-being and understand how people want to be valued, rewarded and do what they say they do. Practising what we preach, we launched #meaningfulplacetowork. ‘Story doing’, not just ‘story telling'."

Awards won so far in 2014: 

Drum Marketing Awards

Branded Content Strategy - East Coast - All Aboard East Coast Trains  

Festival of Media

Data innovation – East Coast (Silver)

Marketing Week Engage Awards

Best Business to Business – Paypal

Content Marketing – East Coast - All Aboard East Coast Trains  

Brand Republic Digital Awards

Strategy – Integrated – Just Eat – Kidnap

Thinkbox TV Planning

Best use of TV Innovation - East Coast - All Aboard East Coast Trains  

Best Use of ongoing TV - Just Eat - Don't cook just eat

Cristal

Travel & Transport - East Coast Capacity Management Media 

Pick of the Year: Mobile #singitkitty 3 mobile had a huge hit with their moon walking pony viral last year and many thought that they wouldn't be able to top it. However, they banged it out of the park with #singitkitty. Again they used a great TV ad and exploded it into the interactive viral space, gaining huge earned media off of an owned piece of content. By allowing consumers to very easily put theirs and their friends faces into the ad to replace the girl, so you were all singing along to 'Built This City', they created yet another hit built on the simple premise 'we all need silly stuff'. This flooded not only social feeds, but also face to face conversation with people who don't work in the industry - you can't get better than that. They also included a cute cat!

Turkey of the Year: Normally a huge fan of Paddy Power's cheeky and humorous ad campaigns. They court controversy, but in a unique and endearing way. However, when they came out and offered odds on the outcome of the Oscar Pistorius murder trial and even pushed to the claim 'money back if he walks', they stepped over the mark in our opinion. Social media was awash with people calling the campaign 'vile' and 'disgusting', and after floods of complaints, the ASA said that Paddy Power had brought UK advertising into disrepute. Their 'Head of Mischief' was just a bit too mischievous this time...







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