Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony

The latest virals from Kia, Nike and Sony.

Kia: shapely lady hamsters are a new addition to the ad series
Kia: shapely lady hamsters are a new addition to the ad series

2015 Kia Soul EV Hamster Commercial Featuring "Animals" by Maroon 5

After the phenomenal success of the last ad, Kia has sent its hamsters out to bat again for its Soul brand. This time, however, lady hamsters are involved.

Introducing the Nike RISE 'House of Mamba' LED court

Nike has created the world's first full-sized reactive LED basketball court. This film shows how basketball legend Kobe Bryant uses the court to help train players in Shanghai for the Nike RISE competition.

Sony -- Underwater Apps -- Goldie

Some pretty cutting-edge technology here. Sony’s waterproof Xperia Z1S can tell when it's under water and a suite of apps, including Goldie, have been created by Sony to demonstrate what the phone can do when it is submerged.

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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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