Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony

The latest virals from Kia, Nike and Sony.

Kia: shapely lady hamsters are a new addition to the ad series
Kia: shapely lady hamsters are a new addition to the ad series

2015 Kia Soul EV Hamster Commercial Featuring "Animals" by Maroon 5

After the phenomenal success of the last ad, Kia has sent its hamsters out to bat again for its Soul brand. This time, however, lady hamsters are involved.

Introducing the Nike RISE 'House of Mamba' LED court

Nike has created the world's first full-sized reactive LED basketball court. This film shows how basketball legend Kobe Bryant uses the court to help train players in Shanghai for the Nike RISE competition.

Sony -- Underwater Apps -- Goldie

Some pretty cutting-edge technology here. Sony’s waterproof Xperia Z1S can tell when it's under water and a suite of apps, including Goldie, have been created by Sony to demonstrate what the phone can do when it is submerged.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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