Take a look inside the Post Office's 'Design Lab' concept

Post Office CMO Pete Markey tells Marketing that the 300-year-old organisation is planning to modernise its brand by "fusing digital with the in-branch experience".

In our three-minute film, the marketer talks of the Post Office’s 300-year heritage and the fact it is the "second most trusted brand in the UK", adding, "modernisation is really important to the business."

He outlines the launch of the "Design Lab", where the firm will be able to "test and refine the customer experience".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published