Cast of Toy Story return for Sky Broadband campaign

By James Swift, campaignlive.co.uk, Wednesday, 27 August 2014 12:29PM

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

WCRS is the agency behind the new TV spot for Sky Broadband, which is called "Toy Story That Time Forgot" and airs on TV on 29 August. The ad was posted online today (27 August).

The spot features characters from the Toy Story films, including Woody and Buzz Lightyear, who are struggling to watch the new Toy Story feature – also called Toy Story That Time Forgot – on their tablet, due to a slow internet connection.

The campaign follows a similar spot for Sky Broadband released in September 2013, which also featured the cast of Toy Story.

Barnaby Rothwell, promotions director at Disneymedia+ EMEA, said: "This is another great example of how Pixar’s unique storytelling and characters can bring a promotion to life. Families will love this campaign, and we are pleased to be working with Sky to build on the success of our 'Toy Story Of Terror!' campaign."

WCRS created the campaign in collaboration with Disney-Pixar, which directed and produced the spot. MediaCom handled the media planning and buying.

This article was first published on campaignlive.co.uk

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