Twitter launches learning hub for agencies
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
Starcom MediaVest Group (SMG), WPP and Omnicom have been the first to pilot the online resource, called Twitter Flight School.
The hub will teach agencies how to develop high-impact marketing campaigns for their clients, help them maximise their content on Twitter, as well as promote messages at the right time to their target audience.
Twitter has also tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.
Agencies will be able to access the curriculum and additional resources on their mobiles or tablets.
Laura Desmond, global chief executive of SMG, said: "For marketers who want to reach consumers during today’s biggest live, public and conversational moments, there’s no better place than Twitter.
"Flight School has given us added expertise to leverage Twitter’s real-time marketing platform to create impactful campaigns for our clients in the evolving digital media landscape."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager - Excellent West London Agency Fill Recruitment £32k - £36k, London (West), London (Greater)
- Account Managers x 2 - Top 10 Agency Fill Recruitment to £30k + great benefits, London (Central), London (Greater)
- Senior Account Manager [Car Account] - Top 10 Agency Fill Recruitment to £38k + great benefits, Central London
- What the end of Page 3 means for advertising
- Notonthehighstreet sponsors London Underground 'baby on board' badge
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3