Red Bull's #HeroTour campaign shows the awesome things people can do

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.

Red Bull dazzle us with this seemingly impossible Vine of the first 360° jump landed from a wall-ride – cowabunga dude.

Pigs may never fly but half-pipes will float. Sticking with the people are awesome theme, Red Bull brings us yet another first with this amazing Vine featuring such a feat.

And last on our list this week is that master of digital illusion, Zach King, with this magic cloning Vine for Starbucks doubleshot energy - abracadabra...

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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