Top 10 ads of the week: Muller tantalises our tastebuds and brain boxes

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Barclays: most-recalled ad alongside Google
Barclays: most-recalled ad alongside Google

Muller Greek-style low fat yoghurt took first place this week as the most-recalled ad by consumers. Its ad promoting the light dessert Bliss range is part of a £5m brand-wide spend which will run through until December.

Brand: Muller Greek-style low fat yoghurt

Agency/TV Buyer: VCCP/MediaCom

Recall: 53%

Brand: Aviva

Agency/TV Buyer: Abbott Mead Vickers /Zenith Optimediar

Recall: 35%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 35%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 33%

Brand: Suzuki Swift

Agency/TV Buyer: The Red Brick Road/The7Stars

Recall: 31%

Brand: Walkers Market Deli savoury snacks range

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 29%

Brand:  BT Sport

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 29%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 28%

Brand:  Home Office Anti-slavery information

Agency/TV Buyer: RKCR/Y&R/M4C

Recall: 27%

Brand: Dove, Deeply Nourishing body wash

Agency/TV Buyer: Ogilvy & Mather/Mindshare UK

Recall: 26%

Brand:  EE, Shared 4GEE Plan Apple package

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 26%

Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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