Top 10 ads of the week: Muller tantalises our tastebuds and brain boxes

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Barclays: most-recalled ad alongside Google
Barclays: most-recalled ad alongside Google

Muller Greek-style low fat yoghurt took first place this week as the most-recalled ad by consumers. Its ad promoting the light dessert Bliss range is part of a £5m brand-wide spend which will run through until December.

Brand: Muller Greek-style low fat yoghurt

Agency/TV Buyer: VCCP/MediaCom

Recall: 53%

Brand: Aviva

Agency/TV Buyer: Abbott Mead Vickers /Zenith Optimediar

Recall: 35%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 35%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 33%

Brand: Suzuki Swift

Agency/TV Buyer: The Red Brick Road/The7Stars

Recall: 31%

Brand: Walkers Market Deli savoury snacks range

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 29%

Brand:  BT Sport

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 29%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 28%

Brand:  Home Office Anti-slavery information

Agency/TV Buyer: RKCR/Y&R/M4C

Recall: 27%

Brand: Dove, Deeply Nourishing body wash

Agency/TV Buyer: Ogilvy & Mather/Mindshare UK

Recall: 26%

Brand:  EE, Shared 4GEE Plan Apple package

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 26%


Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published