Top 10 ads of the week:'s Brian the robot takes centre stage

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. most-recalled ad most-recalled ad's Brian the robot campaign was the most-recalled ad by consumers  this week with an ad showing the brand's character helping to promote its £1m prize competition.


Agency/TV Buyer: Publicis/PHD

Recall: 66%


Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 58%

Brand: Trivago

Agency/TV Buyer: In-house/MediaCom Scotland

Recall: 35%


Agency/TV Buyer: IMother London/MediaCom

Recall: 47%

Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 47%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 37%

Brand:  Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 30%

Brand: Enterprise Rent-A-Car

Agency/TV Buyer: Dare/PHD

Recall: 29%

Brand:  Plusnet

Agency/TV Buyer: Karmarama/Maxus

Recall: 27%

Brand: BT

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 27%


Adwatch research was conducted from 28 August - 1 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published