Diary: Planning, the MRI way

Ever wondered what the inside of some of the industry's finest planning brains look like?

No, nor have we. But in a neat experiment, JWT London has produced a print campaign that shows the brain activity of speakers at the upcoming Account Planning Group event Big Thinking on Strategy. Industry strategists including JWT’s worldwide planning director, Guy Murphy (pictured), and Abbott Mead Vickers BBDO’s joint head of planning Bridget Angear, as well as the King’s College London professor Sir Lawrence Freedman, had their brains scanned while thinking about planning.But, judging by the terrified look on his face in the accompanying film, Murphy looks like he either wants his mum or to go to the loo.

Hegarty is a digital fan

Few can forget Sir John Hegarty’s words in Cannes about the "digital Taliban" and his famous dismissal of big data: "What the fuck is that?" With his appointment as a board member of Hardlyeverwornit.com, a website for buying and selling luxury items, has Hegarty turned into a digital advocate? Hegarty has been responsible for the rebranding and logo for the online retailer and his launch ad campaign is running on, er, traditional print media this month.

Stock up, Mondrian, Ogilvy & Mather is here

When Campaign phoned around Chancery Lane restaurants earlier this year to ask what they thought about Saatchi & Saatchi’s relocation from Charlotte Street, no-one had heard the agency was moving into the area. In contrast, Ogilvy & Mather managed this week to get Mondrian London at Sea Containers House to open four weeks early so it could host a dinner with some special guests. No doubt the imminent arrival of 1,600 thirsty ad executives in the same building was enough to tempt Mondrian to roll out the red carpet (or red cocktails) for its new neighbours.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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