Social photos of the week

Creature planner Andrew Gibson (left) and Creature London’s managing partner, Dan Shute, prepare unconventionally for the Le Cure de France ride to raise money for The Royal Marsden Cancer Charity.

Rainey Kelly Campbell Roalfe/Y&R’s executive creative director, Mick Mahoney (left), and the chairman, Mark Roalfe, paint each other’s nails for the #2Fingers2BreastCancer campaign.

DigitasLBi staff take pleasure in soaking their chief executive and executive creative director, Anil Pillai (left) and Simon Gill, for the Ice Bucket Challenge.

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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