Dixons Carphone kicks off digital pitch

Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.

The retailer has contacted digital and integrated UK shops with the brief and is holding pitches this week. No intermediaries are involved in the process.

CHI & Partners is Carphone Warehouse’s above-the-line agency of record, and the retailer was the agency’s founding client. One of its recent campaigns was "scrimpers", highlighting low prices.

Earlier this year, Carphone Warehouse announced that it was merging with Dixons Retail, with the former’s founder, Sir Charles Dunstone, as its chairman.

Dixons Carphone declined to comment.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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