Turkey of the week: Iceland, Karmarama

Iceland’s new campaign leaves a bad taste in Maria Iu’s mouth: "Peter Andre promoting the retailer’s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can’t control ourselves in front of celebs. Well, at least Andre is known for more than a 90s pop song now."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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