Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid 'card clash', as TfL today rolls out contactless across its entire network.

Barclays: has launched a wearable payment band as TFL rolls out contactless across entire network
Barclays: has launched a wearable payment band as TFL rolls out contactless across entire network

The bPay band allows users to make contactless payments across the London transport network using just a wave of their wrist. Any UK Visa or MasterCard debit holder can link up to the service and Barclaycard is today inviting Londoners to sign up for one of 10,000 free wearable bands. 

The band contains a contactless payment chip that enables consumers to 'touch and pay' for transactions of up to £20 where contactless payments are accepted – including across the TfL network and selected retail outlets.

The band, which has been launched to tap into the rapid growth of the contactless payment market, was trialled at the Pride in London LGBT celebration in June and the Barclaycard British Summer Time music festival in Hyde Park in July. It is set to be made publicly available next year, Barclaycard said. 

Chris Macleod, marketing director, TfL said the activity represented a "move towards a cashless society" and was as much a "big story" for the banks as it was for his organisation.

"Transport is a something that people do all the time, so what we’re doing regularises contactless and makes it more routine," he added.

Mastercard has also rolled out an outdoor advertising campaign to promote the roll out of contactless payments across TfL. From today, it has launched ads across the London underground and train station networks, as well as across print and digital using the strapline: 'Travel contactless, experience more' and 'Touch in and check out a more Priceless London'.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More