Burberry dominates social channels at #LFW

Burberry's digital-first strategy is paying dividends and the brand has successfully dominated social media channels during London Fashion Week.

While fashion editors, bloggers and celebrities jostled for position on the front rows, an army of marketers and social media agencies were jostling for share of voice on social media platforms.

According to data from Socialbakers, the fashion brand topped the charts in terms of follower growth on Twitter, fan growth on Facebook and follower growth on Instagram.

Topshop, which has also focused heavily on social channels during London Fashion Week, also experienced solid growth.

Fashion Week dominated Twitter over the last fortnight in both London and New York, with a collective 1.27m tweets sent. However, according to data from SocialBro, New York Fashion Week generated more engagement on social channels than London - with #NYFW generating 87 tweets per minute in comparison with #LFW which generated 44 per minute.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published